Fast fashions, seasonal trends and individual tastes. This category is constantly changing.
Everyone likes to crunch!
The category of quick snacks such as chips, snacks, crisps, etc. is the most frequently modified food category. More than any other, it is subject to fashions and rapid changes. Seasons, holidays, sports events - all these influence current consumer tastes and determine their choices. Limited editions and short series are characteristic to this category. All fully repeatable, permanently keeping to the base.